Progressive Web App (PWA) VS Native App
First, what is the difference ?
A native application is an application that must be downloaded on iOS or Android. A web application is a highly specialized mobile website that does not require any application download.
The main advantage of web applications is the removal of the installation constraint on mobile devices. In fact, 90% of users are frustrated when they have to download an app to buy a product or try a service.
A native application is quickly uninstalled. 5.8 days is the average number of days that they remain installed on a user’s mobile.
The main causes of uninstallation are: not enough space on the phone and persistant bugs.
Of course, these problems do not exist with a Web Application as there are no storage and automatic updates.
Web applications are booming thanks to three factors:
– lower price of development
– 70% more usage than a native app
Concrete case of improvement of KPIs and ROI following the launch of a Web application :
Time spent : +40%
Advertising revenue : +44%
Main commitments : +60%
Lancôme Paris
Mobile revenue : +36%
Loading time : 1,7 sec
AliExpress
Conversion rate : +104%
Time spent per session : +74%
Pages visited : x2
Tinder
Loading time : +60%
